A HUGE congratulations to our own, Matt Pollock, for his latest accolade, brought to us by the Cannes Lions International Festival of Creativity.
Every summer since 1954, Cannes, France holds this eight-day festival of the brightest, most creative minds in the world to share their ideas through means of networking, media, and education.
At this year's Cannes Lion, Matt Pollock's Mentos spot, "Mentors", won Bronze in the Film category! The spot, "Mentors", teaches us that the veil of ignorance adults wear in regards to connecting with another human being can easily be casted off once the person is brave enough to take that first step. Our hero children (aka our "communications experts") survey our adults-on-the-street heroes in their quest to openly communicate with strangers, mentoring them on what subjects to talk about.
The conversations organically created throughout the spot, with a little guidance from Matt, prove the level of wisdom children have when getting over that fear of conversing with another person. The awkward personal barriers are removed with the request of, "Can I have a cuddle?" or "Would you like a Mentos?", are simple and ever so sweet -- but perhaps, don't start a conversation with: "You look as old as my Grandma."
... Good on ya, Matthew!
Check out the spot on the Cannes Lions Winners' page, when you click on the "Bronze" button!